The best time to purchase life insurance is while you're healthy.
Category: Life Insurance
Reading Time: 15–18 minutes
Written by: Chad Barnes, Sunday Creek Financial
Published: August 2026
Updated: August 2026
Life insurance is one of those things most people know they probably need to think about—but many put off because it can feel complicated, uncomfortable, or expensive.
There are different types of policies, different amounts of coverage, different companies, and plenty of opinions about what someone should buy.
That can make a fairly simple question seem much more complicated than it needs to be:
If something happens to me, will the people I love be financially okay?
That is what life insurance is really about.
It can help replace income, pay a mortgage or other debts, provide money for children, cover final expenses, give a surviving spouse time to adjust, or simply leave behind financial security for the people who matter most.
But life insurance is not one-size-fits-all.
A young family with children and a mortgage may need something very different from a couple approaching retirement. A single parent may have different concerns than someone whose children are grown. Someone with substantial savings may need less insurance than someone whose family depends heavily on every paycheck.
The goal of this guide is not to tell you what policy you should buy.
It is to help you understand what life insurance does, the major types of coverage, how much you may need, what affects the cost, and what questions you should ask before making a decision.
Because you should understand what you are buying before anyone asks you to buy it.
1. What Is Life Insurance?
2. How Does Life Insurance Work?
3. Who Needs Life Insurance?
4. What Can Life Insurance Be Used For?
5. Term Life Insurance
6. Whole Life Insurance
7. Term Life vs. Whole Life: What's the Difference?
8. How Much Life Insurance Do You Need?
9. What Determines the Cost of Life Insurance?
10. Do You Need a Medical Exam?
11. Understanding Beneficiaries
12. Is Life Insurance Through Work Enough?
13. When Is the Best Time to Buy Life Insurance?
14. Common Life Insurance Mistakes
15. What Happens When Someone Passes Away?
16. How to Choose the Right Life Insurance Policy
17. Frequently Asked Questions
Life insurance is a contract between you and an insurance company.
You pay a premium to keep the policy in force. In return, if you pass away while the policy is active and the claim is payable under the policy, the insurance company pays a death benefit to the beneficiary or beneficiaries you selected.
The death benefit is generally paid as a lump sum, although other settlement options may sometimes be available.
For most families, the purpose is straightforward:
Life insurance provides money when the person who was helping provide for the family is no longer there to do it.
That money can help a family continue paying its bills and meeting financial obligations during what may already be one of the most difficult periods of their lives.
Life insurance cannot replace a husband, wife, parent, grandparent, or other loved one.
It can, however, help prevent grief from immediately becoming a financial crisis.
The basic process is fairly simple.
You apply for coverage and provide information about yourself. Depending on the type of policy and insurance company, this may include questions about:
Age
Health
Medical history
Prescription medications
Tobacco or nicotine use
Occupation
Hobbies
Driving history
Financial information
Amount of coverage requested
Some policies require a medical exam. Others use electronic health information, prescription records, databases, and your application answers to make an underwriting decision.
The insurance company then determines whether it can offer coverage and at what price.
Once the policy is issued and accepted, you pay the required premium to keep it active.
If you pass away while qualifying coverage is in force, your beneficiary submits a claim to the insurance company. Once the claim is approved, the death benefit is paid according to the terms of the policy.
There are important exceptions and policy provisions, particularly during the first years of some policies, which is why it is important to answer application questions truthfully and understand the policy you purchase.
Not everyone needs the same amount of life insurance, and some people may need very little.
A useful question is:
Would someone experience a financial hardship if I passed away?
If the answer is yes, life insurance deserves consideration.
That may include people who are:
Married
Raising children
Supporting aging parents
Paying a mortgage
Carrying significant debt
Providing most or part of the household income
Running a business
Planning for a child's education
Providing unpaid childcare or household responsibilities
Wanting to leave money to children or grandchildren
Wanting to cover final expenses
It is also important not to assume that only the person earning the largest paycheck needs coverage.
Consider a stay-at-home parent.
That person may not receive a paycheck, but replacing childcare, transportation, household management, meal preparation, and other responsibilities could cost the surviving family a substantial amount of money.
Their financial contribution is real even though it doesn't appear on a pay stub.
Life insurance proceeds generally are not restricted to one specific expense. Beneficiaries can typically use the money according to their needs.
Common uses include:
If your family depends on your paycheck, life insurance can help replace some of that lost income.
This can give a surviving spouse or family time to adjust without immediately having to make major financial decisions.
For many families, the house is their largest financial obligation.
Life insurance can provide money that could be used to pay off the mortgage, reduce the balance, or simply continue making payments.
Credit cards, vehicle loans, personal loans, and other obligations can place additional pressure on a household after someone passes away.
Food, clothing, healthcare, transportation, school activities, childcare, and everyday living expenses don't disappear when a parent passes away.
Some families include future college or vocational-school expenses when determining how much life insurance they want.
Funeral, burial or cremation expenses and other end-of-life costs can be paid from life insurance proceeds.
Some people simply want to leave money behind for children, grandchildren, a charity, or another person or organization important to them.
There isn't one correct reason to own life insurance.
The important thing is knowing what you want the money to accomplish.
Term life insurance provides coverage for a specific period of time.
Common term lengths include:
10 years
15 years
20 years
25 years
30 years
Other term lengths may also be available.
If you pass away while the term policy is active, the beneficiary generally receives the death benefit according to the policy.
If you outlive the term, the coverage normally ends unless the policy includes renewal or conversion options that you choose to exercise.
Term insurance can provide a relatively large amount of death-benefit protection for a lower initial premium than many forms of permanent insurance.
That makes it particularly useful for large financial responsibilities that won't last forever.
For example, imagine a 35-year-old parent with young children and a 25-year mortgage.
That person might want substantial coverage while the children are growing up, the mortgage balance is high, and the family depends heavily on their income.
Twenty or thirty years later, the situation may be completely different.
The mortgage may be paid off.
The children may support themselves.
Retirement savings may have grown.
The need for a large death benefit may have decreased.
That's where term insurance can make a lot of sense.
Term insurance is temporary.
If you outlive the original term and still need coverage, obtaining a new policy later may be considerably more expensive because you're older—and health changes could affect your options.
That's why term insurance shouldn't automatically be considered "better" simply because it is cheaper.
It solves a particular type of problem very well.
Whole life insurance is designed to provide permanent coverage, generally for your entire life as long as required premiums are paid and the policy remains in force.
Unlike term insurance, traditional whole life insurance can also build cash value over time.
Part of the premium supports the insurance coverage and policy expenses, while cash value accumulates according to the policy's guarantees and terms.
Depending on the policy, the owner may be able to access some of that cash value through withdrawals or policy loans.
However, this is important:
Cash value is not simply a free savings account attached to the policy.
Loans and withdrawals can reduce the cash value and death benefit and may have tax consequences in certain situations. A policy can also lapse if it is not managed properly.
Someone may prefer whole life because they want:
Coverage that doesn't expire after a set term
Predictable premiums
A guaranteed death benefit, subject to policy terms
Cash-value accumulation
Money intended for final expenses
A permanent legacy for children or grandchildren
Coverage for a need they expect to have for life
Whole life generally costs substantially more than term insurance for the same initial death benefit.
That means someone who needs $500,000 or $1 million of coverage for income replacement may find that purchasing that entire amount as whole life is either unnecessary or unaffordable.
This is one reason the correct answer isn't always term OR whole life.
For some families, a combination of different types of coverage may make sense.
This is one of the most common life insurance questions.
The simplest explanation is:
Term life protects you for a period of time. Whole life is designed to protect you for life.
Term Life/Whole Life
Coverage period
Specific term Term Life
Generally lifetime Whole Life
Initial cost
Usually lower Term Life
Usually higher Whole Life
Cash value
No Term Life
Yes Whole Life
Large death benefits
Often more affordable Term Life
More expensive Whole Life
Premium
Often level during initial term Term Life
Typically level Whole Life
Best suited for
Temporary large needs Term Life
Permanent needs Whole Life
Neither type is automatically better.
The question should be:
What problem are we trying to solve?
If the biggest concern is replacing twenty years of income while children are growing up, term insurance may be appropriate.
If the goal is ensuring that $25,000 or $50,000 is available whenever you pass away, permanent coverage may make more sense.
And sometimes both problems exist.
A family could potentially use a larger term policy during the years when financial responsibilities are highest while maintaining a smaller permanent policy intended to remain for life.
The goal should be to build coverage around the family's needs—not force the family into a particular product.
There is no universal answer.
You may hear rules such as buying ten times your annual income. Those rules can be useful as rough starting points, but they don't know anything about your family.
A better approach is to ask what would financially change if you weren't here tomorrow.
Consider:
How much of your income does your family depend on?
And for how many years would they need to replace it?
Would you want your family to have enough money to pay off the house?
Or would you simply want enough additional income to continue making payments?
Consider vehicle loans, credit cards, personal loans, and other obligations.
How many years remain before your children are financially independent?
Would childcare expenses increase if you were gone?
Do you want life insurance to help fund college, trade school, or another form of education?
Life insurance isn't the only resource your family may have.
Savings, retirement accounts, investments, existing insurance, Social Security survivor benefits when applicable, and other assets should be considered.
Funeral and other end-of-life expenses can also be included.
Once you understand the financial need, you can subtract resources that would already be available.
The goal isn't necessarily to purchase the biggest policy possible.
It is to purchase enough coverage to accomplish what matters to your family without creating a premium that strains today's budget.
A policy you cannot comfortably maintain isn't a good long-term solution.
Life insurance prices vary considerably from person to person.
Some of the biggest factors include:
Generally, coverage becomes more expensive as you get older.
Medical history and current health can affect both eligibility and pricing.
Tobacco users typically pay significantly more than comparable non-tobacco applicants.
Carrier definitions and treatment of different nicotine products can vary.
A $1 million policy will generally cost more than a $100,000 policy for the same person.
Permanent insurance generally costs more than term insurance for the same death benefit.
A 30-year term policy will usually cost more than a 10-year policy with otherwise similar coverage.
Certain hazardous occupations and hobbies can affect underwriting.
Insurers may use sex as an actuarial rating factor where permitted.
This is something many consumers don't realize:
Different insurance companies can view the same person differently.
One carrier may be more favorable toward a particular health condition, medication, build, or history than another.
That is one reason comparing appropriate carriers can matter.
Not always.
Traditional fully underwritten policies may require a medical exam that can include measurements, blood pressure, blood and urine samples, and other health information.
However, many insurers now offer forms of accelerated or simplified underwriting that may not require an in-person exam for qualifying applicants.
That doesn't necessarily mean there is no underwriting.
The insurer may use:
Prescription history
Medical databases
Electronic health records
Motor vehicle records
Consumer or identity information
Application answers
There are also simplified-issue and guaranteed-issue products with fewer health requirements, although these policies may cost more, offer lower coverage amounts, or include graded benefits or waiting periods.
No medical exam does not automatically mean better insurance.
The right underwriting approach depends on your health, coverage needs, age, and circumstances.
Your beneficiary is the person, people, trust, charity, or other eligible entity you designate to receive the life insurance proceeds.
You may be able to name:
Primary beneficiaries — first in line to receive the benefit.
Contingent beneficiaries — receive the benefit if the primary beneficiary is unable to.
Beneficiary designations deserve more attention than they often receive.
Life changes.
People get married.
People get divorced.
Children are born.
Beneficiaries pass away.
Relationships change.
A beneficiary designation made twenty years ago may no longer reflect what you want today.
It's a good idea to review beneficiaries periodically and after major life events.
Special care may also be necessary when naming minor children, individuals receiving certain government benefits, trusts, or beneficiaries involved in complex estate situations. Legal or tax advice may be appropriate in those situations.
Employer-provided life insurance is a valuable benefit.
But it shouldn't automatically be assumed to be all the coverage your family needs.
Ask two questions:
How much coverage do I actually have?
and
What happens to that coverage if I leave this job?
Some employer plans provide one or two times annual salary.
For someone earning $60,000, that might mean $60,000–$120,000 of coverage.
That sounds like a lot of money until you consider replacing years of income, paying a mortgage, raising children, paying debts, and covering final expenses.
Another concern is portability.
If coverage is tied to your employment, changing jobs, retiring, being laid off, or losing eligibility could affect it.
Employer life insurance can be an excellent part of a family's protection.
It just may not be wise to make it the only protection without understanding exactly what you have.
Generally, the best time to consider life insurance is before you need it and while you're healthy enough to qualify for favorable coverage.
Nobody knows what their health will look like five or ten years from now.
People sometimes postpone purchasing coverage because they expect their income to increase or their finances to improve.
Unfortunately, health can change while they're waiting.
Buying younger can also mean lower premiums, particularly with coverage where the premium is designed to remain level for many years.
Important life events that often trigger a need to review coverage include:
Marriage
Birth or adoption of a child
Buying a home
Taking on significant debt
Starting a business
Becoming the primary income earner
Changing jobs
Divorce
Approaching retirement
Becoming responsible for aging parents
But you don't need to wait for a major event to ask the question.
If someone depends on you financially today, it's worth considering what would happen if you weren't here tomorrow.
Life insurance doesn't need to be complicated, but there are several mistakes worth avoiding.
People often assume they'll buy insurance later.
Later sometimes comes with an older age, a health diagnosis, or fewer affordable options.
Price matters.
But the cheapest policy isn't automatically the best policy if it doesn't solve the problem you need solved.
The opposite mistake is buying an impressive policy that strains the household budget.
Coverage only helps if you can keep it in force.
Employer insurance may disappear or change when employment changes.
An outdated beneficiary designation can create serious problems.
Insurance applications should be answered accurately.
Trying to hide a medical condition, tobacco use, or other material information can create problems when a claim is filed.
This may be the most important one.
If an agent cannot clearly explain what you're buying, how long it lasts, what it costs, whether the premium can change, what is guaranteed, and what isn't—
don't be pressured into signing until you understand it.
When an insured person passes away, the beneficiary typically contacts the insurance company to begin the claims process.
The insurer generally requires a claim form and certified death certificate.
The company then reviews the claim and policy.
Most valid claims are paid according to the contract, but certain circumstances can require additional review.
Most life insurance policies contain a contestability period, commonly the first two years.
During this period, the insurer may investigate information provided on the application if the insured passes away.
That doesn't mean a claim automatically won't be paid.
It means the insurer can verify that material information on the application was accurate.
This is another reason honesty on the application is so important.
Life insurance policies commonly contain a suicide exclusion during an initial period, often two years, subject to state law and policy terms.
If applicable, the insurer may return premiums rather than pay the full death benefit.
After applicable exclusion periods have passed, claims are handled according to the policy terms and governing law.
There isn't one universal timeline.
A straightforward claim with complete documentation can often be processed relatively quickly, while a claim requiring investigation can take longer.
Beneficiaries should contact the insurance company promptly and ask exactly what documentation is required.
Start with the family—not the product.
Before comparing policies, answer these questions:
Who depends on me?
What would they need financially if I passed away?
How long would they need that support?
What debts or obligations would remain?
What savings and other resources are already available?
Do I have a temporary need, a permanent need, or both?
What premium can I comfortably afford long term?
Only after answering those questions should you start comparing products.
A good insurance recommendation should be explainable in plain English.
You should understand:
What type of policy you're buying
How much coverage you're getting
How long the coverage lasts
What the premium is
Whether the premium can change
What is guaranteed
What isn't guaranteed
Whether cash value exists
What happens if you stop paying
Whether the policy can be converted or renewed
Who the beneficiaries are
And you should never feel embarrassed for asking questions.
It's your money. It's your family. And it's your policy.
You have every right to understand it.
Term life provides coverage for a specific period, such as 10, 20, or 30 years. Whole life is designed to provide permanent coverage and can build cash value.
Term generally provides a larger death benefit for a lower initial premium, while whole life generally costs more because it is designed to remain in force for life and includes cash-value features.
Neither is automatically better. They solve different problems.
There is no single correct amount.
Consider income replacement, mortgage debt, other debts, children, education goals, final expenses, and the resources your family already has.
The appropriate amount is the amount that reasonably addresses your family's needs while remaining affordable.
Not always.
Many insurers offer policies that may use electronic underwriting instead of an in-person medical exam for qualifying applicants.
Other policies may require an exam.
No-exam coverage isn't automatically better or cheaper, so it is worth comparing options.
Often, yes.
Having diabetes, high blood pressure, heart issues, previous cancer, or another medical condition does not automatically mean you cannot obtain life insurance.
Eligibility and pricing depend on the condition, severity, treatment, control, history, age, and insurance company.
Different insurers have different underwriting guidelines.
It depends on age, health, tobacco use, coverage amount, policy type, term length, and other underwriting factors.
A healthy younger person purchasing term insurance may be surprised by how affordable substantial coverage can be.
Permanent coverage generally costs more.
Yes.
People sometimes own multiple policies designed for different purposes.
For example, someone might have a large 20- or 30-year term policy for income replacement and mortgage protection along with a smaller permanent policy intended for final expenses or legacy planning.
Insurers do consider total coverage and financial justification when approving applications.
Generally, the original term coverage ends.
Depending on the policy, you may have options to renew coverage at a higher premium or convert some or all of it to permanent insurance within specified time limits.
Those provisions vary by policy.
Usually, yes, as long as the beneficiary designation is revocable and there isn't a legal or contractual restriction preventing the change.
It's a good idea to review beneficiaries after major life events.
Life insurance death benefits paid directly to beneficiaries are generally not subject to federal income tax.
However, there are exceptions and situations involving estates, interest, policy transfers, ownership structures, or other circumstances that can create tax consequences.
For significant estates or complicated arrangements, consult a qualified tax or legal professional.
Maybe, but often it is limited.
Determine exactly how much coverage you have and whether you can keep it if you leave your employer.
Employer coverage can be valuable, but many families choose to supplement it with personally owned insurance.
Yes, subject to underwriting and the insurer's financial guidelines.
A stay-at-home parent provides substantial economic value through childcare and household responsibilities. Replacing those services after that parent passes away can be expensive.
If the loss of either spouse would create a financial hardship for the family, coverage on both deserves consideration.
The amounts do not necessarily have to be identical.
Buying some appropriate coverage may be better than waiting indefinitely for the day you can afford the "perfect" amount.
You can review your coverage as income and circumstances change.
The important thing is not to purchase a premium that puts today's household finances under unnecessary strain.
A good practice is to review coverage periodically and after major life events such as marriage, divorce, birth or adoption, buying a home, major income changes, starting a business, or approaching retirement.
Your life changes.
Your insurance needs can change with it.
Life insurance is ultimately about something much bigger than an insurance policy.
It is about the people who would still be here if you weren't.
It's about whether the mortgage can still be paid.
Whether the kids can stay in their home.
Whether your spouse has time to grieve without immediately worrying about how to replace your paycheck.
Whether debts become someone else's burden.
And whether the people you worked hard to provide for have some financial breathing room during one of the hardest periods they may ever experience.
That doesn't mean everyone needs an enormous life insurance policy.
And it certainly doesn't mean everyone needs the same type of policy.
It means the decision deserves some thought.
Understand the need first. Understand the options second. Then decide what makes sense for your family.
At Sunday Creek Financial, we believe life insurance should start with education—not pressure.
Our goal is to help families understand their options, ask better questions, and avoid being pushed into coverage they don't understand or don't need.
If you have questions after reading this guide, reach out.
We'll help you understand what to consider and, when appropriate, help connect you with a carefully screened insurance professional who can discuss available options in your state.
No pressure. No obligation. Just straightforward information to help you make an informed decision for the people you love.
Chad Barnes — Sunday Creek Financial
Chad created Sunday Creek Financial around a simple belief: families deserve to understand their insurance before being asked to buy it.
Insurance can be confusing, and too many people feel pressured to make important financial decisions without fully understanding what they are purchasing.
Sunday Creek Financial is being built to provide straightforward education and help families ask the right questions before making those decisions.
Chad also works to identify and screen insurance professionals who share that philosophy—agents who will take the time to understand a family's situation, explain available options clearly, and treat people like people rather than numbers.
If you need help finding someone to speak with, Sunday Creek Financial can help connect you with an insurance professional in your state who shares those expectations.
Because protecting your family should begin with understanding your options.